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Value Architecture Calculator

Choose one product, service, offer, brand or project that you want to assess.

Rate each statement on a scale from 1 to 5. Answer based on the current state of the product, not its planned or ideal version.

1definitely not2probably not3partly4probably yes5definitely yes

Value Architecture score

Level

Main interpretation

Strongest layer

Weakest layer

Profile interpretation

Relationships between layers

Recommended micro-implementation

One layer to strengthen

Do not try to improve everything at once. Begin with the weakest layer and plan one specific improvement.

Weakest layer:

What currently weakens this layer? What one change would strengthen it most? How should the customer experience this change? What needs to change in the product, communication or process? By when will you implement this improvement? How will you know that the change has produced an effect?

Value Architecture Map

Name the six layers in your own words

Function — This product helps the customer to: Quality — Its ability to deliver this value is based on: Trust — The customer can trust it because: Experience — The value is experienced through: Identity — Choosing this product can express: System — The product is part of a wider structure because:

Custodian’s question

Does my product have only a price, or does it have a Value Architecture?

If the product has only a price, the market will compare it mainly through price.

If it has a Value Architecture, price becomes part of a coherent decision rather than the only basis for comparison.

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Value Architecture Calculator

Choose a specific product

Assess six layers of value

Relationships between layers

One layer to strengthen

Name the six layers in your own words